If you've been paying attention to the matcha world in the last year, you've probably started hearing a lot more about cultivars: names like Yabukita,...
About Japanese Tea
Why Organic Foods Aren't Popular in Japan In Japan, organic farming accounts for only about 0.7% (approximately 30,000 hectares) of total cultivated land. While large...
In my first spring harvest, I tried to process a small amount of tea myself. It had to be easy enough to succeed, so I...
What is Shincha? The harvest for the 2026 shincha season has come to an end! For tea enthusiasts, the shincha season is a thrilling time—the...
I found a fascinating article in Sa-ron (April 2026 issue, No. 98), the bulletin of the Japan Tea Instructor Association, and would like to quote and...
Not all green tea powders are matcha! In the world of Japanese tea, the term "matcha" is often used loosely to describe any green tea...
