Loyal Tea Program

Loyal Tea Program VIP Loyalty

A special way to thank our loyal customers who continue to support Kyoto-grown matcha.

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* Please log in to see your current balance and tier status.

VIP Tiers

d:matcha SILVER

Matcha Silver Leaf

Spend ¥60,000 within 12 months
Reward: 10% OFF all tea leaf products
d:matcha GOLD

Matcha Gold Leaf

Spend ¥120,000 within 12 months
Reward: 15% OFF all tea leaf products

How It Works

Step Description
1. Log In Log into your account (or create one if you’re new).
2. Shop Purchase as usual. Your cumulative spend in the last 12 months determines your tier.
3. Enjoy Rewards Once you reach Silver or Gold, discounts (10% / 15%) are automatically applied to eligible products.
4. Track Status Click Check My Rewards to view your balance and tier details.

Background

d:matcha is a farm-to-cup tea company based in Wazuka, Kyoto. Over the years, customers from around the world have repeatedly chosen us. We created the Loyal Tea Program as our way of saying “thank you” to our most loyal supporters.

The program supports sustainable pricing and supply, while sharing the transparent, traceable value of Kyoto-grown matcha. In the future, we’ll offer exclusive benefits like early access to limited-edition harvests, invitations to experiences, and seasonal gifts.

FAQ

How is the tier calculated?

Tiers are based on your cumulative spend within the past 12 months (rolling).

Which products are discounted?

Tea leaf products are eligible. Product pages will note any exclusions.

Do offline purchases count?

Currently, only online purchases are counted. We may include offline purchases later.

Any future perks planned?

Yes—early access to rare harvests, priority invites, and seasonal gifts are on the way.

Notes

  • Tiers are calculated on a rolling 12-month basis.
  • Discounts are applied automatically when you’re logged in. Accounts cannot be merged or transferred.
  • Program details may change or end without notice.
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⚠️ Important:

For international orders, import duties, VAT, and courier handling fees are NOT included at checkout. These must be paid by the customer to customs or the carrier upon delivery.