We use organic farming to restore the earth, ensuring our matcha is pure and our ecosystem thrives. In rural Japan, many traditional lifestyles embody the spirit of reuse, minimizing waste wherever possible. For example, in rice farming: the rice is consumed as food, and the stalks are dried as straw. In the past they were woven into sandals; today they are still used as mulch in fields. At d:matcha, we plan to use straw from our own rice paddies as shading material for matcha production.

We also practice the “aigamo” (duck) method. Ducks eat weeds and harmful insects, their droppings become fertilizer, and in the end, the ducks themselves are used as food—with leftovers again enriching the soil. Our fertilizers for tea fields are also based on fish-derived minerals, following the natural cycle from mountains to rivers to the sea, and back to the land. Furthermore, our shops and factories are powered by solar energy.

We preserve centuries of Japanese tea tradition, bringing you the authentic taste of our single-origin farm. We have succeeded the fields of seven different elder farmers, reviving about 70% of the local farmland and carrying on a heritage that might otherwise be lost. We also contribute to maintaining and renovating Hakusan Shrine, a symbol of our region’s history. In addition, we restore historic houses such as Tea Moon, creating lodging and cultural experiences that keep Wazuka’s traditions alive.

We are dedicated to creating a vibrant local economy, empowering our farmers and rejuvenating our hometown from the ground up. We hire elders and help them rediscover their “ikigai” (sense of purpose) and support local artists by helping market their work. d:matcha has also brought steady employment for nine young adults into a village of only 200 people, breathing new life into a community once on the verge of disappearing.