Colter's Tea Journey

My time at d:matcha was an incredible blend of cultural immersion, hands-on learning, and personal growth. I came to Wazuka hoping to understand the nuances of a successful family-run tea business, and I left with a deep appreciation for the passion and dedication it takes to keep traditions alive while innovating for the future. I was drawn to Wazuka by the unique mission of d:matcha to breathe new life into a traditional tea-growing community by blending the rich heritage of Japanese tea culture with modern entrepreneurial practices. It was fascinating to see firsthand how a family business could be a catalyst for change—creating jobs, attracting tourism, and fostering community pride while maintaining a deep respect for tradition.

From working alongside Daiki-san to refine marketing strategies and launch new experiences, to learning the art of making matcha from Misato-san, every day brought new insights and challenges. I particularly valued the opportunity to learn how d:matcha balances traditional values with modern business practices, and the emphasis placed on building meaningful relationships with the local community. The experience deepened my understanding of how businesses can serve as powerful vehicles for economic and social transformation in rural areas.

I’ll forever cherish the laughter at family dinners, the taste of highest grade matcha, and the stories shared with my fellow interns and the d:matcha farmily.