Matcha Business Institute for Tea Entrepreneurs

Matcha Business Institute

A business-focused program designed to immerse students in the practical realities of Japanese tea production. Over four intensive days, you will gain hands-on experience and industry insights into:

1. Evaluating high-quality tea
2. Developing innovative tea-based products
3. Understanding the current landscape of the Japanese tea industry
4. Building connections within the tea business community

→ Application Required – Please read before applying

To ensure the highest-quality learning environment and to welcome individuals who genuinely respect the culture, philosophy, and long-term integrity of matcha, Matcha Business School (MBI) will now include a pre-selection process.

All applicants are required to submit written answers to the essay questions below.
 Your responses will help us understand your sincerity, values, long-term vision, and alignment with the mission of MBI.

Please submit your responses on this form.

Application Deadline: March 31 

Essay Questions

1. Your Personal Motivation
   Why do you want to participate in Matcha Business School, and why is matcha meaningful to you at this stage of your life?
2. Your Philosophy of “Good Matcha”
   In your own words, what does “good matcha” mean to you?
3. Integrity & Responsibility
   What responsibilities do you believe someone has when running a matcha business—toward farmers, producers, the land, and the cultural integrity of matcha?
4. Long-Term Vision & Commitment
   What is your 5–10 year vision in the matcha field, and what commitment or discipline will be required to achieve it?

Submission Instructions:

• Submit your responses on this form.
• Answer in English
• Only selected applicants will be contacted with payment instructions

 Learn more about d:matcha's Matcha Business Institute