Tea Business School Curriculum

NOTE: This program is no longer ongoing, and this page is only active for archival purposes. If you are looking for d:matcha's new Matcha Business Institute, please check out this page.

A business-focused program immersing you in the practical realities of Japanese tea farming, matcha production, and tea entrepreneurship.

Matcha Business School

Your Learning Experience

    Program Goals

    1. Evaluating high-quality Japanese tea
    2. Developing innovative tea or matcha-based products
    3. Understanding the Japanese tea industry landscape
    4. Building meaningful connections with tea producers & entrepreneurs

    Core Program Components

    1. Classroom Learning: Business strategies, market insights
    2. Hands-On Experience: Engage directly with tea cultivation and essential processing steps to understand the realities behind premium matcha
    3. Networking & Community: Build relationships with fellow participants and learn alongside our experienced team
    Tea Fields

    Who This Program Is Best For

    • Café owners or early-stage cafés developing a matcha program
    • Matcharistas or tea mixologists seeking deeper product knowledge
    • Entrepreneurs launching a tea-related business
    • Dedicated enthusiasts planning a long-term path in matcha

    Your Instructors

    At d:matcha's Tea Business School, you’ll learn directly from tea professionals and Japanese tea instructors who have years of experience in agriculture, product development, and the Japanese tea industry. Our team combines hands-on expertise with global business insight to guide you through every step of the matcha supply chain.

    Featured Instructor: Daiki Tanaka — CEO, d:matcha Kyoto

    With expertise that blends global business strategy and deep agricultural knowledge, Daiki offers an insider’s view of the Japanese tea industry from farm to global distribution.

    • BA Agricultural Management — Kyoto University
    • MBA — Babson College (#1 in entrepreneurship)
    • Former Senior Consultant — Booz Allen Hamilton Tokyo
    • CEO — Doughnut Plant Tokyo (3 years of growth)
    • Founder & CEO — d:matcha Kyoto
    • Committee Member — Kyoto Tea Industry Promotion Plan

    Watch: Inside d:matcha's Tea Business School

    ⚠️ Important:

    For international orders, import duties, VAT, and courier handling fees are NOT included at checkout. These must be paid by the customer to customs or the carrier upon delivery.